Mobile phones and other portables devices have changed the strategy toward design and user experience. Prior to the expansion of mobile devices with cutting edge online browsing capacity, website developers had one and only essential goal to accomplish – keeping the same look and feel of their websites in various desktop computer browsers. Notwithstanding, interacting with websites on mobile phones and other portable browsing devices is not the same as doing that on a desktop computer monitors. Elements, for example, as Click in desktop (using mouse) versus Touch in portable browsing device (touch-hand), Screen size and resolution, Adobe’s Flash innovation, upgraded markup and numerous have gotten to be significant while making websites with responsive Design.
Responsive web design has really taken off over the past few years, and particularly in ecommerce. But, why is ecommerce responsive design so critical for your ecommerce site? Before we understand that, we must understand what is responsive web design.
To put in simple words, responsive design is only a design configuration that is viewable on any platform, whether it is a tablet, mobile phone or computer. With responsive design, web designers no longer need to design distinctive sites for various target groups who are using different devices to view your website. Every visitor can now see your website with the look and feel paying little mind to the devices they are using. In other words, as a user switches from their desktop to iPhone, Android, Kindle, or any other gadget, websites consequently adjusts for the user’s resolution, image size, and structure. A responsive site automatically responds to the user’s preferences.
Responsive web design implies that a website is executed in a manner that it adjusts automatically to give an improved web experience to the viewer on any gadget and any screen size. This is particularly imperative in ecommerce, as clients these days are expecting convenience and a convincing web experience over all gadgets. Responsive design adjusts automatically, making it very nearly an absolute necessity for every one of the individuals who frequently provide changing content, for instance, ecommerce retailers.
How does responsive design work?
When a site is responsive, content adapts to suit different screen sizes. A responsive website recognizes the type of device being used to access it, then arranges the site to match that show as nearly as could reasonably be expected. Media queries are key to responsive web design. A media query places a condition on whether certain styles have an effect or not. This is generally done by making a sort of ‘grid’ format, where content is put into boxes that can be effortlessly modified into the best design for any given display. It utilizes CSS3 media queries to guarantee that the format adjusts to the screen size utilizing fluid proportion-based grids and adaptable pictures. The page utilizes diverse CSS style rules automatically based on attributes of the device the site is being shown on. Adaptable images are additionally sized automatically to ensure they fit the screen size.
Why is it important to your ecommerce website?
The clearest benefit of responsive design is that a responsive ecommerce website can give an awesome user-experience from the same, single website across tablets and mobiles.
take the following case for instance. When a potential client searches for an item on their mobile phone while having a walk outside. The client visited an ecommerce retail shop that has the item they’re searching for, and choose to keep researching the particular item on the same webpage when they return home. But, when they return home, they will utilize their desktop rather than their cell phone. Later on, when purchasing the item, they’ll most likely be utilizing a tablet. In the event that the ecommerce site in this scenario is responsive, this individual will have an overall positive client and user experience when transitioning from mobile to desktop since they will see the same site on their desktop as they did on their cell phone. Then again, if the site is not responsive, this individual may become frustrated with the way that they need to find the desktop version of the site, then potentially go through an alternate procedure to find the right item once more. How can you expect users who are not having good experiences on their mobile phones or tablets while viewing your website to convert? Therefore, to convert your visitors into customers and increase sales, your website should provide a wonderful and convenient user experience. What’s more, responsive ecommerce website makes it possible.
What numerous web designers fail to mention is that responsive design is crucial for a website’s consistency. Design consistency is good for branding, and a strong mobile site is likely to generate a positive brand image among shoppers.
When we discuss responsive design, we commonly expect its effect on a first-time visitor. The way that your site will show up on the same on smartphones and desktops means a great deal for returning customers. Responsive design helps you maintain a consistent look and feel for your ecommerce website. This consistency implies regardless of what kind of device used to access your content, a client will get comfortable with the same style and arrangement no matter if they use their laptop or a mobile device to do so. A consistent design is one that also promotes loyalty from your customers. Clients don’t need to adjust to various designs or have to determine where to go to find information that they may come to rely on one device when utilizing an alternate device. Your customers, through responsive web design, reward your consistency with more views and interactions.
At the same time, responsive design gives natural navigation for customers. Getting to your customers on the go and addressing their need for consistent access when they are not sitting in front of a fixed design permits you to keep on improving their experience and interaction with you. Try not to stress over confusing returning customers with a new page layout. With responsive design, users will be able to find their way around your site, no matter which device they use. Thanks to responsive web design you can easily create an ecommerce shop with a consistent design language across devices.