Is Your Ecommerce Website Responsive?

  Nik Oliva   None

Mobile phones and other portables devices have changed the strategy toward design and user experience. Prior to the expansion of mobile devices with cutting edge online browsing capacity, website developers had one and only essential goal to accomplish – keeping the same look and feel of their websites in various desktop computer browsers. Notwithstanding, interacting with websites on mobile phones and other portable browsing devices is not the same as doing that on a desktop computer monitors. Elements, for example, as Click in desktop (using mouse) versus Touch in portable browsing device (touch-hand), Screen size and resolution, Adobe’s Flash innovation, upgraded markup and numerous have gotten to be significant while making websites with responsive Design.

Ecommerce Website Responsive

Responsive web design has really taken off over the past few years, and particularly in ecommerce. But, why is ecommerce responsive design so critical for your ecommerce site? Before we understand that, we must understand what is responsive web design.

To put in simple words, responsive design is only a design configuration that is viewable on any platform, whether it is a tablet, mobile phone or computer. With responsive design, web designers no longer need to design distinctive sites for various target groups who are using different devices to view your website. Every visitor can now see your website with the look and feel paying little mind to the devices they are using. In other words, as a user switches from their desktop to iPhone, Android, Kindle, or any other gadget, websites consequently adjusts for the user’s resolution, image size, and structure. A responsive site automatically responds to the user’s preferences.

Responsive web design implies that a website is executed in a manner that it adjusts automatically to give an improved web experience to the viewer on any gadget and any screen size.  This is particularly imperative in ecommerce, as clients these days are expecting convenience and a convincing web experience over all gadgets. Responsive design adjusts automatically, making it very nearly an absolute necessity for every one of the individuals who frequently provide changing content, for instance, ecommerce retailers.

How does responsive design work?

When a site is responsive, content adapts to suit different screen sizes. A responsive website recognizes the type of device being used to access it, then arranges the site to match that show as nearly as could reasonably be expected. Media queries are key to responsive web design. A media query places a condition on whether certain styles have an effect or not. This is generally done by making a sort of ‘grid’ format, where content is put into boxes that can be effortlessly modified into the best design for any given display. It utilizes CSS3 media queries to guarantee that the format adjusts to the screen size utilizing fluid proportion-based grids and adaptable pictures. The page utilizes diverse CSS style rules automatically based on attributes of the device the site is being shown on. Adaptable images are additionally sized automatically to ensure they fit the screen size.

Why is it important to your ecommerce website?

The clearest benefit of responsive design is that a responsive ecommerce website can give an awesome user-experience from the same, single website across tablets and mobiles.

take the following case for instance. When a potential client searches for an item on their mobile phone while having a walk outside. The client visited an ecommerce retail shop that has the item they’re searching for, and choose to keep researching the particular item on the same webpage when they return home. But, when they return home, they will utilize their desktop rather than their cell phone. Later on, when purchasing the item, they’ll most likely be utilizing a tablet. In the event that the ecommerce site in this scenario is responsive, this individual will have an overall positive client and user experience when transitioning from mobile to desktop since they will see the same site on their desktop as they did on their cell phone. Then again, if the site is not responsive, this individual may become frustrated with the way that they need to find the desktop version of the site, then potentially go through an alternate procedure to find the right item once more. How can you expect users who are not having good experiences on their mobile phones or tablets while viewing your website to convert? Therefore, to convert your visitors into customers and increase sales, your website should provide a wonderful and convenient user experience. What’s more, responsive ecommerce website makes it possible.

What numerous web designers fail to mention is that responsive design is crucial for a website’s consistency. Design consistency is good for branding, and a strong mobile site is likely to generate a positive brand image among shoppers.

When we discuss responsive design, we commonly expect its effect on a first-time visitor. The way that your site will show up on the same on smartphones and desktops means a great deal for returning customers. Responsive design helps you maintain a consistent look and feel for your ecommerce website. This consistency implies regardless of what kind of device used to access your content, a client will get comfortable with the same style and arrangement no matter if they use their laptop or a mobile device to do so. A consistent design is one that also promotes loyalty from your customers. Clients don’t need to adjust to various designs or have to determine where to go to find information that they may come to rely on one device when utilizing an alternate device. Your customers, through responsive web design, reward your consistency with more views and interactions.

At the same time, responsive design gives natural navigation for customers. Getting to your customers on the go and addressing their need for consistent access when they are not sitting in front of a fixed design permits you to keep on improving their experience and interaction with you. Try not to stress over confusing returning customers with a new page layout. With responsive design, users will be able to find their way around your site, no matter which device they use. Thanks to responsive web design you can easily create an ecommerce shop with a consistent design language across devices.

 

 

 

Website Homepage Optimization for Better Conversion

  Nik Oliva   None

The homepage is the thing that numerous online users see when first encountering a website, and it can prompt a lasting negative or positive impression. Making an awful early impression can be the deciding factor between attracting in new business or missing out on an open door. With your competition just being a click away on the web, it’s vital that your website promptly introduces your business in a way that matches your ability and professionalism. With that being said, your homepage is the most imperative part of your website since it radiates the initial introduction of your business. It is normally the most visited page on your website. It is the easiest remembered URL. It shares your central goal, qualities, and objectives – and ought to rapidly convey to your visitors how your product/service addresses their necessities.

Website Homepage Optimization

Optimizing your website for better conversion is an easy decision.  Be that as it may, it’s not as simple as placing a CTA button on your home page and watching the conversion pour in. Instead, marketers and designers need to take a more strategic approach. Like the front access to a store, or the title page of a book, individuals will, appropriately or wrongly, judge your site by its landing page, so you have to guarantee that it’s planned and designed in way that speaks to your business in the most ideal objectives. In this post, we’ll go over some quick ways you can optimize your website homepage for better conversion that actually work.

Header navigation menus and sub-navigation menus are a standout amongst the most well-known methods for exploring through a website, therefore the most critical to optimize.

The most suitable place for informing your visitors about the latest things and update on your website is the home page. The next question you need to answer is where can your visitor go next. This is imperative for both new and repeat visitors. Having decided they’re in the correct place, visitors need to discover what they’re searching for. The navigation on a website keeps on supporting your visitor’s overall user experience by making it simple for them to discover anything about of what the site offers. Be careful not to overwhelm your visitors with all the possible main choices or categories on your website.  Help visitors by providing drop-down menus that show the breadth and depth of what is available at the sub-category level. Its particularly useful when you have many different sections and sub sections on your website that you need to highlight. This helps users explore your site without actually clicking on anything.

You’ve created a website for a reason and your site visitors should really accomplish something when they arrive. Placing a clear, action-oriented CTAs are the most ideal approach to lead site visitors down your intended conversion path.

Your CTA should be the first thing your viewer sees when they click on your page. A call to action on a homepage is vital as it helps navigate the visitor deeper into your site and engages them to to make a particular action. Having one call to action is great but even having a few others is great as it gives a bit of something to all your distinctive clients. And in order for visitors to interact with your CTA, it has to be visually noticeable. That’s why visual elements such as color, shape and size are really important when designing your call to action buttons. Another important aspect of your CTA’s appearance is its size. Obviously, you want to make your CTA button big enough to stand out, but not so big it distracts from the benefit content on your page. Keep in mind that a CTA that is too small won’t stand out to users, instead, it could negatively impact your conversion rate. On the other hand, a CTA that is too big will distract visitors from the information they’re seeking, which may discourage them from continuing to use your site.

Everything should have a particular reason. Since anything that isn’t urging visitors to take positive action is distracting them from doing so.

A website designer should comprehend the purpose behind the site while keeping in mind the end goal in order to build an effective homepage design. At the point when a first time visitor lands on your site the primary thing they need to know is whether they’re in the right place. They’ve likely visited with some objective or task in mind and before investing any time trying to achieve that objective they need to determine whether there’s a probability for success. The homepage is a website’s underlying opportunity to make an impression, so a website visitor must see precisely what they’re searching for the minute they arrive. In the event that you offer online marketing assistance make that clear immediately, the homepage could showcase thumbnails of portfolio in a manner that will allure the guest into looking at more.  Try not to be reluctant to enlighten people what the site is about, though don’t try to tell them everything. The objective is to rapidly tell the visitor know they’re in the right place. Characterizing the reason for the site will help you see what will draw in clients to the site.

The main keyword for your home page will most likely be generally self-evident. Consider you’re your buyer personas, and how they’ll search for you or a business like yours on the web.

In the event that your website is new and your brand doesn’t have much presence on the web, then your first task is ranking #1 for your business name.  On the off chance that you’ve been online for some time, and you’re at the top of search results for your name, it’s probably time to concentrate on your industry or niche. Generally, the best keywords are 2- to 4-word phrases that precisely depict what you offer using everyday language that searchers are likely to type in, and which aren’t so competitive to the point that you have no possibility of getting on the front page. If your keywords are excessively broad then they’ll likely be too competitive, and even if you rank well on them your traffic might not convert well, since searchers are generally searching for something particular. But if your keywords are excessively particular then few individuals will hunt down your terms and you’ll get couple of potential guests.

The home page, among other pages on a website, is the first and last chance we have to convince visitors to stay and to return. As a general rule, your homepage will be the first encounter a visitor will have with your business. The purpose behind a homepage is to engage visitors and make it simple for them to discover precisely what it is they are searching for.  So as to generate sales from your website you should focus your attention when crafting them. Set objectives and comprehend your site’s purpose, then target audiences and showcase your best your information to them. It’s never too late to review your website homepage for new open door.

Increase Website traffic with Keyword Research

  Nik Oliva   None

Is your website not positioning well in search engines for the right keywords? Are you spending an excessive amount of cash on costly and failing to meet expectations promoting your website? Are you searching for a savvy way you can drive more traffic to your website? All things considered, your organic website traffic will still be very much impacted by the actual keywords that are on your web pages– regardless if search engines have somewhat moved past simply matching keyword searches to keywords found on website or landing pages.

In the realm of advanced digital marketing, keyword research is a standout amongst the most critical parts of arranging viable content with a high potential for rankings and traffic. You may have an imaginative, well-designed website, yet how effective you are in directing users there can depend essentially on regardless of whether you rank for the right keywords. All things considered, the objective of keyword research isn’t generally about attracting the most visitors to your website—rather, it’s about pulling in the right website visitors.

Keyword Research

So what are Keywords?

“A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.”- Techopedia

In other words, you have to know how individuals are searching for the items, services or information that your website offers, keeping in mind the end goal to make it simple for them to discover your content, since they’ll arrive on one of the numerous different pages in the search engine results. Implementing keyword SEO will help your site rank over your competitors.

What is keyword research?

Keyword research is the act of distinguishing which phrases are used on search engines when individuals are searching for a specific data, and for the most part incorporates finding both the search volume and relative competitiveness of the terms. It is a vital part for website’s search engine optimization since when utilized accurately it gives a guide to both the website’s design and execution of developing sites as well as creating content.

Simply, keyword research is when individuals use keywords or sometimes called a keyphrase to discover and explore actual search terms that individuals enter into search engines. The knowledge about these actual search terms can help inform content strategy, or marketing strategy overall.

How do you perform a keyword research?

The first phase of keyword research involves coming up with new keyword ideas. To begin, you’ll need to brainstorm an initial list of search terms you believe your customers would search for to find your website and the products or services you offer.

List all the terms that you think your target audience would type into a search bar when attempting to find you. Just grab a pen and paper and begin making a list of search terms you would use. Try not to make presumptions about what words and expressions are popular. You will undoubtedly be amazed by the distinction between what individuals would consistently look for and what they really do. Avoid slangs and languages, simply concentrate on the phrases that depict your items, your organization, and what it is you do. Make note of research related terms, buying-oriented terms, and terms that cover the full scope of what you offer to clients. Then use keyword research tools like Goggle’s keyword planner to benchmark relevant multi-word phrases that get traffic.

At a minimum, your brainstormed list of each keyword should be two words but you’ll want to think of longtail keywords as well, up to four to five words or even more.

Single-word keywords for the most part deliver the most noteworthy volume of searches, but also the lowest amount of targeted traffic. Numerous individuals begin their searches with single word-keywords just to find that the outcomes are not focused for their particular need. They then go back to refine their search, often multiple times. Because long tail keywords tend to be far more descriptive, these keywords tend to produce more qualified traffic than the single-word queries. Long tail keywords are just like normal keywords, but they consist of more words. It’s widely agreed that a keyword with three or more keywords is a long-tail keyword. Because of this, it is in your best interest to target variations of these long-tail keywords. Proper selection and targeting of these phrases will result not only in greater traffic volume to your site, but a higher conversion rate as well.

Whenever you are ready with your keyword list continue on to some great keyword tools.

There are handfuls, if not hundreds, of SEO keyword research tools that you can use to gather data — and a lot of them do similar things. keyword research tools can help you refine your rundown list by giving you with better insights on how your targeted viewers arrange, add, or subtract words from keyword phrases during actual searches. However, you should be watchful in your refinement procedure to ensure that your final selections is not just related to your website content but should actually and accurately describe what you content is all about. Utilizing keyword research tools can help you find extra open doors, while also allowing you to see search activity for those terms. This will let you know regardless of whether a specific phrase is worth going after and how competitive it will be to rank for.

Once you have finalized your list of keywords, you can create your SEO strategy around those terms. Your competition never sleeps, and neither do the search engines, which are continually searching for fresh content. Your keyword research must continue. You have to watch the terms after some time by checking the patterns of the rankings and by gauging exactly which type of traffic you are getting as an aftereffect of those terms.

Keyword research must be the premise of any internet marketing campaign. The straightforward objective of keyword research is to discover what your intended interest group is seeking and what it will take to really rank for those keywords and phrases. Without knowing what keywords you ought to be focusing on, in what manner will you adequately optimize your site, target phrases for link building, or know what content to produce for your audience?