Can You Capitalize On Your Website Content?

  Nik Oliva

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SEO content, blogs and articles are really important part of every search engine optimization for websites.

In order to gain a better understanding about what is SEO copywriting, here’s a basic definition from WeboPedia:

“Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.”WeboPedia

SEO generally means optimizing and making your site good enough for the search engines. The objective of all SEO efforts is to get more and more traffic.

Perhaps it would be more worthwhile if we start off with an understanding of Search Engine Optimization by reading this previous article.

Blogging is a great way to get the attention of Google and other search engines. You can start by using a blogging platform or application that is known to be search engine friendly. Although you want your content to be discovered by search engines, an important thing to keep in mind is that you’re writing for people, not machines.

Blogging can be a great way to draw new customers to your business website. Many small businesses have turned to blogging as a way to engage and further connect with customers. However, you can’t just throw a bunch of words on a page and expect people to come running. In an age where everyone has access to Blogger, Tumblr, or other blogging and microblogging services, getting your blog to be well-trafficked, highly syndicated and massively popular is no easy task.

In order to please both the search engines who will reward you with high rankings over time as well as potential clients, and return visitors, you need to offer value above and beyond search engine optimization. Given the most recent developments with many search engines, never has the need for good quality content been more important than now.  When it comes to content, the most popular, easiest to produce, and most cost efficient remains the ever-reliable article.

Instead of relying on source code hocus pocus that may or may not backfire within weeks, SEO copywriting is designed to provide your site with quality and valuable SEO content that will keep users visiting and linking to your site for years to come.  SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities.

SEO copywriting, according to the definition I’ve found, refers to the knack of being able to create original text (possibly) after referring to existing material in such a manner that it propels your website’s ranking amongst the top 1st rank contenders on a Search Engine. Common factors influencing a good SEO copy are keyword choice, keyword relevancy, keyword density and placement, use of synonyms and knowledge of Latent Semantic Indexing.Scott Martin

The online world is a very competitive market for online businesses. Do you blog for your business? Are you a small business owner with a blog?  If you own a business, you can try to make utilize of blogs to increase traffic to your products or services.

Your blog is the hub of your content marketing. Unfortunately, not very many people take the time to think strategically about their content. They just design a site and start writing. If you want to make a profitable online business, make sure that you take advantage of blogging.

However, blogging isn’t just posting some words now and again. It’s consistently creating strategized and valuable content.

Content strategy is a focused look at the entire life cycle of content, from the creation to maintenance and even retirement of content. A content strategist looks at things like analyzing, planning, writing, editing, distributing, managing and monitoring content.

In smaller organizations, or where the strategist has been contracted for a specific task, “content strategist typically plans for the creation, publication, and governance of useful, usable content.

It plots an achievable roadmap for individuals and organizations to create and maintain content that audiences will actually care about. It provides specific, well-informed recommendations about how we’re going to get from where we are today (no content, or bad content, or too much content) to where we want to be (useful, usable content people will actually care about).” – Kristina Halvorson, author of the book Content Strategy for the Web.

In larger organizations on the other hand, a content strategist may be given the specific responsibility for strategic elements of online content. They will draw on the business goals and user needs to edit existing content and create a comprehensive plan for future content.

When it comes to creating content there are many ways to communicate on the web. Remember, your business blog should be easy to read and capture your audience’s attention. Stickiness is one of the best metrics of content’s success. We’ve all heard of sticky content, right?  But what does ‘sticky’ really mean?

The idea was first introduced in the book “Made to Stick: Why Some Ideas Survive and Others Die” by Dan and Chip Heath “The better we get at generating great ideas—new insights and novel solutions—in our field of expertise, the more unnatural it becomes for us to communicate those ideas clearly. That’s why knowledge is a curse.”

In other words, sticky web site content is memorable and relevant content that give users an incentive to revisit often.

So what exactly makes content sticky?

Do you ever consider why your bounce rate may be high? Likely, it’s due to the failure of providing website visitors with valuable content. If you ask a SEO expert, valuable and relevant content is content rife with carefully selected and researched keywords designed to rank their website high on search engine results pages. Relevant and valuable content is content that the web user finds informative, engaging, helpful, or entertaining. Of course, everything here hinges on the idea that your blog is worth reading. And that only takes time and practice. The more you write and monitor your rankings/site visitors, the more you learn about what search engines do and don’t like for content. The good news, however, is that while writing a compelling blog may be an art, stickiness is a principle. Creating sticky content is not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. But keep in mind that writing effective business blogs can create dedicated readers and customers along with proving authority and thought-leadership in your industry. Just focus on creating great content, and sooner the people, sharing, and links will follow. And then you hit the bonus round: Google will surely reward you a good traffic score.