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How to Win More Clients? Create a Web Design Proposal

  Nik Oliva   None

If you’re proposing a web design project in traditional ways, a major step in winning the project is the proposal phase. The thought of creating a web design proposal for your clients is intimidating, particularly in case you’re simply starting out and have never written one before. In case you’re reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You’re in good fortune: this blog entry will help guide you through the process.

Web Design Proposal

What exactly is a web design proposal?

A design a web design proposal is a project management document that permits you to identify and understand the scope, scale, and other elements of your upcoming design project. This document will have all the necessary information available. It will act as a reference point for both parties involved. For instance, the design proposal will have a definite information as to who the target audience will be with regards to the website and the services it provides. This will include the target market’s age, tastes, gender and online behaviors.  It also includes numerous viewpoints different from other graphic design proposals, in that technical elements must be addressed along with creative ones. While print proposals do address projects, for example, printing procedures, website proposals must specify web hosting, systems for maintaining content, programs or programming languages to be used and other technical specifications. Populated with the necessary information, the design proposal or also called as “design brief” can possibly be one of your most powerful tools. It can be utilized to inform design decisions and viably direct the general work process of your project; from conception to finishing. The design brief will ensure that there is trust, understanding and communication throughout the project.

Why do you need to create a design proposal?

The principal motivation behind why you have to write a web design proposal is it clarifies and establishes the focus and goals of the web project. Generally, in life, focus is a truly critical attribute to have in making things work successfully and achieve our potential. The same is true with regards to designing and developing websites. Being able to concentrate on the key parts of your site, the things that make you and your organization one of a kind and the objectives you have for your site will permit you to be more deliberate in all parts of design and development. Every business is different so that’s why it’s imperative to get a website that is an ideal choice for your business.  A good design proposal helps your web designer comprehend what makes your business interesting so it can be highlighted all through your new site.

Not only will a proposal shed light on what’s imperative for the project, yet it’s really significant to the client. The website design proposal acts as a guide, and to someone that may be new to working with a specialist, this can help them better comprehend what this sort of work involves and what it will cost. The point is to make a design brief that is as comprehensive and useful as could be allowed to evoke precise estimates and ultimately a brilliant website. It’s your job as the designer to familiarize the client with what you do, what they ought to anticipate from working with you, and you must communicate this effectively. There will most likely still be a few inquiries returning from the client but the first step in creating a great website, the one that meets its objectives is writing a comprehensive design proposal.

How can writing a design proposal help you?

Usually, when accepting and proposing a design project from a client, a web designer usually grab a pen and pad notes while talking with the client. And sometimes, they’re so excited about the project, ideas are already flowing that they can’t wait to start. But what happens when they you get off that client call or end the meeting and realize they forgot to ask some important questions. Naturally, the web designer doesn’t want to start the design only to discover that what the designer thought he wanted and what the client wanted are two different things. In worst case scenario, the designer thought he knew what the client wanted, submitted the designs, and it wasn’t what the client needed; they’re not only back to the starting point, but you the designer may have lost some credibility. This is where a detailed web design proposal would set the designer up to create great design. A design proposal becomes the guiding document for the entire design process, and spells out exactly what you, as the designer, need to do, and the constraints within which you need to do it. It answers all of the questions you’ll need for the project — and you won’t have to contact the client to ask them questions you should’ve gotten up front.

Writing web design proposal is one of, if not, the most essential part in your design project. Whether it is for a web, corporate projects, print, illustrative work, the design proposal or design brief pulls together all the necessary information for the project. The design brief guarantees that vital design issues are considered and questioned before the designer starts work. Consider it like a strategy for a particular project. It ought to cover everything necessary to the project, in a way that is easy to refer to throughout the project timeline. A thorough and articulate design brief is a critical part of the design process. It helps develop trust and understanding between the client and designer and serves as an essential point of reference for both parties. It is as valuable for yourself with respect to your designer. A good design brief sets out the expectations, project goals and influences in the design – in effect, making sure you get the most out process and get the best design at the end. Without the design proposal or brief, the website will not be designed to the desired and expected standard.  The site likewise guarantees that everyone knows where they stand and what is anticipated from them.

Is Your Logo Design Doing Well In Today’s Fast-Growing Marketplace?

  Nik Oliva   None

A logo is a symbolic design that is connected with an organization. It can be considered as an organization’s mark and a very much designed logo will pass on some kind of feeling from an individual towards that organization. The branding of your organization is about your logo, your appearance, your administration, your items, and your notoriety. This means that the development and protection of a brand is very critical.

Your brand is more than your logo. A basic component of that brand representation is your logo. It is the most ordinarily seen visual representation of your organization. Many dollars or a huge number of dollars go into the advancement of a logo. It is the means by which the world sees your brand.

Is Your Logo Design Doing Well In today’s Fast-Growing Marketplace?

Therefore, many brand and marketing experts consider brand development as a basic interest in every businessmen future achievement.

Brand development is an essential long haul venture as it helps your target customer in effortlessly recognizing who you are and what you do. It likewise makes it simpler for them to promote you naturally(word-of-mouth) in person or by means of the web. While numerous starting to medium organizations think brand development is all about making an extraordinary logo then showing it in the greatest number of spots as they can bear, making a successful brand is actually much more.  In spite of the fact that it is vital to have an incredible logo – all things considered, it visually characterizes who you are and gives an image for the recognition of your brand, it is basically one part of brand development. A brand is likewise not a slogan or tagline, mission statement, color or typeface. A solid brand impacts its intended interest group or also called the “target market” and engages those individuals who might not have been targeted at all. An effective brand is self-advancing, stimulating a unique experience, breathing loyalty, and offering consistency in the nature of the service it offers.  It is basically characterized by the client’s positive experience, for example, how clients and potential clients feel when they purchase your item or service and what comes to their minds when they hear your name or see your logo.

All things considered, when it comes directly down to organization value, the ultimate measure of an organization’s worth is inseparably interlinked to the brand value that organization brings out in the commercial center. The logo is the closest depiction of an organization’s brand equity, so can legitimately be argued as a medium of marketing communications. Truly, most well-known and least demanding approach to recognize a brand is by its logo. At first look, there’s nothing seem to be anything unique about the logo, but, there`s something which interests you because the second time you see it, you realize that you as of now have the picture of it in your mind.  It might sound somewhat dramatic to some of you, however your organization logo really is the sole picture that represents everything your company stands for. Not only does it represent your corporate brand identity, it likewise lends to your credibility and validity as an organization.

The distinction between a normal logo and a effective logo design is the memorability aspect. Does it stick in individuals’ minds?

Effective logo design is important for web designers to stay on top. After all, as a designer, maintaining this knowledge ensures your portfolio remains relevant and up-to-date. This knowledge also something you need to pay attention to if you want to wow every client that requests your services. And since logos help brands tell their stories in the simplest visual way possible, this is pretty vital. All in all, what makes a logo so memorable? There are, obviously, some key variables which characterize a logo: simplicity, clear message, credibility, visual impact. Every one of them, joined with the power of design make the ideal formula for a hard to forget quality logo product. Whenever that potential clients see the logo they will instantly know the name of the product or business being represented.

Simplicity is a standout amongst the most vital element required in a logo design process. Simple images are simpler to recall than more mind boggling images since this is the means by which human instinct works. We like to recall simple things. Truth be told, logo design can be considered nothing than a vital procedure of executing a lasting impression in our creative mind while assimilating the logo image. Therefore, logos should be simple. The purpose behind a logo is to unmistakably represent the image of the organization or business, in light of the fact that the logo is the main component which interacts with a possible client of the company. Along these lines, its message must be sufficiently clear to associate with the prospects. Many designers call this type of logos as “smart logos”. They manage somehow to showcase a concealed message and also to represent the brand. These days, when more organizations are working in the same domain, it is difficult to identify between genuine organizations, companies which do their job and fake organizations. Many of us don`t know how to do it and later get misled effortlessly without understanding why that happened. The client selection process got to be thorough for organizations and they find it harder to deliver credibility without doing their job. That`s why delivering credibility through the logo design is so critical. Without a doubt, design has the greatest effect on clients. Naturally, people like attractive things, and we get energized when seeing a unique image or object. What’s more, we tend to hold it in our memory. This is the thing that a logo should do. Its design must be sufficiently strong to stand out enough to be noticed and sufficiently basic to make us remember it. It is similar to an effective logo design formula. Mixing shapes with colors and typefaces into a logo more a workmanship and science, accordingly, making it with the exact formulation should be the right path to follow.

Winning a potential consumer over with a well-designed logo might be a standout amongst the most key moves a brand makes in the current period. Buyers have more diversions now than any other time in recent memory, making it progressively hard for brands to get noticed, particularly as online business keeps on developing. The consistent representation of your brand identity through logo will result in the strengthening of the value and equity of your brand. That is why it is essential to have an effective logo and ensure it is consistently represented correctly; leaving your clients feeling sure about the nature of your business.

The Pros and Cons of Static HTML Websites

  Nik Oliva   None

Having an online presence is crucial for organizations, permitting boundless development and association with potentially billions of individuals.  The initial steps to owning your own virtual business is to buy a domain and build up a site by utilizing HTML.

Static HTML Websites

A static HTML website is a standard HTML-based web page. These pages contain HTML code that defines the structure and content of the Web page.  Congruity is key with static website pages so every time a HTML page is loaded, it appears to be identical. The only way the content of an HTML page can alter is the point at which a Web developer upgrades and changes the file. Through HTML, the look and appearance of pictures, links, headings, text, page design and pretty much every component of a page can be organized.  While there are other comprehensively globally-recognized web programming languages and tools like content management systems or frameworks today, HTML keeps on being the dominating programming language for developing web pages. It is additionally the most ideal for smallest and growing businesses that don’t generally require advanced functionality on their website.

Historically, static sites were first and for a few years they were the principle approach to make a site.  showed up two or after three years, essentially as a less demanding and quicker approach to have online presence. CMS were intended basically for web journals but since of all their various points of interest they soon overwhelmed and started to be utilized for any sort of webpage.

Be that as it may, in the fast-changing era of Content Management Systems (CMS), interactivity and innovation driven web presence, the great old HTML-based site appears like a relic the past. But is it really? Will HTML Website work for you?  The following are a portion of the benefits of utilizing HTML while making your site. Consider the pros and cons of Static HTML Sites.

Utilizing a CMS, organizations can launch a new website in a matter of minutes.

The server-side installation normally just requires the client to duplicate an installation bundle to their new site registry and the CMS deals with the rest. Some web hosts even have the most mainstream CMS frameworks, for example, WordPress, Magento, Joomla and Drupal, pre-installed and ready to use. Once a CMS is installed, small business websites can promptly begin including content and tweaking their design. Despite the fact that coding in HTML actually does not require an installation, webpages, pictures and representation all should be made and sorted out appropriately in the server’s web registry. This requires significant investment and requires somebody expert with HTML. Moreover, making new content for a website with HTML, in any case, requires various lines of code, tags and parameters. Including something as basic as a picture or section of content to a page requires broad HTML information and experience.

If you compare a static site and a CMS in terms of abilities, it is more than clear which of the two is the champ. Notwithstanding, in some different viewpoints, the correlation isn’t supportive of CMS.

Practically anybody in the web development industry would know HTML is easy to use and understand – be it a consultant or an extensive organization. In the event that at any point in time you need to hire the services of a web design firm or expert for rolling out changes or updates to your website, it would be moderately simple to find practical and reasonable solution providers who can roll out the improvements you need to your website. HTML websites don’t need servers with PHP or MySQL installed on them. They can keep running on less expensive server with low assets. Albeit most great web hosting companies offer PHP and MySQL support. So once your site is live, you don’t have to install any redesigns or routinely reinforcement or backup. In the case of nothing is changed, you can just backup your website once and forget about it.

Your site can be as one of a kind as your business and as modified as your financial support will permit. Each page can appear to be identical or diverse.

There are a huge number of configuration of design themes accessible for the absolute most famous CMS platforms, and in only a couple clicks users can totally change the look of their site.  On the other hand, coding with HTML and Cascading Style Sheets (CSS) gives clients unparalleled control over the overall layout and aesthetic look of a site. Clients may discover a CMS theme that is close to the design they have as a main priority, yet with HTML they can be guaranteed that their definite aesthetic in mind and design specifications can be met. On the off chance that you are keen on coding you can begin with writing your own HTML and CSS files and see the outcome. You can likewise see any site’s code and figure out how can it work. The advantage is that you can truly influence anything you want.

Additionally, HTML has much better SEO for small business potential. Powerful HTML coders can completely optimize a website from scratch so it can better perform in search engine rankings. Albeit new sites made with a CMS will in any case have compelling SEO usefulness, new businesses who are new to the idea won’t fare as well as a HTML web developer who knows each strategy and procedure for enhancing a site. In spite of the fact that CMS has turned into an undeniably well-known answer for website design, numerous sites still begin as a few lines of HTML code. New businesses hoping to create a website are encouraged to take a seat with an experienced web developer to talk about what methodology is most suitable for their business.

Regardless of all the benefits of utilizing HTML, the initial step you have to do while conceptualizing a site is to characterize what precisely your site ought to do. Aesthetically, a HTML site can look pretty much as engaging as a site utilizing the more propelled advances, such as CMS. It is anything but difficult to be influenced by the yearning to be ‘up with the times’. In any case, getting yourself a well-made HTML site might be a wiser and more dynamic choice for your business than getting an innovative and popular site.