How to Win More Clients? Create a Web Design Proposal

  Nik Oliva

If you’re proposing a web design project in traditional ways, a major step in winning the project is the proposal phase. The thought of creating a web design proposal for your clients is intimidating, particularly in case you’re simply starting out and have never written one before. In case you’re reading this, the chances are that you have been given the task of writing a brief for a new website or a redesign of your old website. You’re in good fortune: this blog entry will help guide you through the process.

Web Design Proposal

What exactly is a web design proposal?

A design a web design proposal is a project management document that permits you to identify and understand the scope, scale, and other elements of your upcoming design project. This document will have all the necessary information available. It will act as a reference point for both parties involved. For instance, the design proposal will have a definite information as to who the target audience will be with regards to the website and the services it provides. This will include the target market’s age, tastes, gender and online behaviors.  It also includes numerous viewpoints different from other graphic design proposals, in that technical elements must be addressed along with creative ones. While print proposals do address projects, for example, printing procedures, website proposals must specify web hosting, systems for maintaining content, programs or programming languages to be used and other technical specifications. Populated with the necessary information, the design proposal or also called as “design brief” can possibly be one of your most powerful tools. It can be utilized to inform design decisions and viably direct the general work process of your project; from conception to finishing. The design brief will ensure that there is trust, understanding and communication throughout the project.

Why do you need to create a design proposal?

The principal motivation behind why you have to write a web design proposal is it clarifies and establishes the focus and goals of the web project. Generally, in life, focus is a truly critical attribute to have in making things work successfully and achieve our potential. The same is true with regards to designing and developing websites. Being able to concentrate on the key parts of your site, the things that make you and your organization one of a kind and the objectives you have for your site will permit you to be more deliberate in all parts of design and development. Every business is different so that’s why it’s imperative to get a website that is an ideal choice for your business.  A good design proposal helps your web designer comprehend what makes your business interesting so it can be highlighted all through your new site.

Not only will a proposal shed light on what’s imperative for the project, yet it’s really significant to the client. The website design proposal acts as a guide, and to someone that may be new to working with a specialist, this can help them better comprehend what this sort of work involves and what it will cost. The point is to make a design brief that is as comprehensive and useful as could be allowed to evoke precise estimates and ultimately a brilliant website. It’s your job as the designer to familiarize the client with what you do, what they ought to anticipate from working with you, and you must communicate this effectively. There will most likely still be a few inquiries returning from the client but the first step in creating a great website, the one that meets its objectives is writing a comprehensive design proposal.

How can writing a design proposal help you?

Usually, when accepting and proposing a design project from a client, a web designer usually grab a pen and pad notes while talking with the client. And sometimes, they’re so excited about the project, ideas are already flowing that they can’t wait to start. But what happens when they you get off that client call or end the meeting and realize they forgot to ask some important questions. Naturally, the web designer doesn’t want to start the design only to discover that what the designer thought he wanted and what the client wanted are two different things. In worst case scenario, the designer thought he knew what the client wanted, submitted the designs, and it wasn’t what the client needed; they’re not only back to the starting point, but you the designer may have lost some credibility. This is where a detailed web design proposal would set the designer up to create great design. A design proposal becomes the guiding document for the entire design process, and spells out exactly what you, as the designer, need to do, and the constraints within which you need to do it. It answers all of the questions you’ll need for the project — and you won’t have to contact the client to ask them questions you should’ve gotten up front.

Writing web design proposal is one of, if not, the most essential part in your design project. Whether it is for a web, corporate projects, print, illustrative work, the design proposal or design brief pulls together all the necessary information for the project. The design brief guarantees that vital design issues are considered and questioned before the designer starts work. Consider it like a strategy for a particular project. It ought to cover everything necessary to the project, in a way that is easy to refer to throughout the project timeline. A thorough and articulate design brief is a critical part of the design process. It helps develop trust and understanding between the client and designer and serves as an essential point of reference for both parties. It is as valuable for yourself with respect to your designer. A good design brief sets out the expectations, project goals and influences in the design – in effect, making sure you get the most out process and get the best design at the end. Without the design proposal or brief, the website will not be designed to the desired and expected standard.  The site likewise guarantees that everyone knows where they stand and what is anticipated from them.