What is e-marketing collateral?

  Jameson Blake   None

Creating a presence on the internet that allows your company to attract visitors and convert them into customers is a challenging task that requires a number of marketing efforts in order to gain traction. These efforts can be divided into three basic sections.

The first is your actual web presence. This includes a main website, blogs, portals and microsites. Depending on your company’s goals, you may also need to deploy an app for mobile users.

The second leg of your marketing effort is search marketing. This include optimizing your websites to be appealing to search engines, submitting the site to those search engines and developing a presence on major directories that list information about firms in your industry.

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A Quick Look at Responsive Design

  webd   None

Responsive designs are the current standard for professional websites. They help companies to connect with more users than stand-alone desktop pages could, and with a mobile market that’s predicted to overshadow desktop traffic within the next two years, that’s definitely something that you should consider when you’re building a site.

If you’re entirely new to Responsive Design, here are a few things that may help you out:

  • Responsive layouts are based on percentages, not on pixel count. Container widths will need to be based on a browser’s actual view-port.
  • Images need to be adjustable as well. Start with the maximum size and then work down from there
  • Multiple elements may need to be changed. It’s fairly well known that Apple devices, like the iPhone, can’t load Adobe Flash presentation or elements. You may need to create a version of your site that uses HTML5 instead, among other alternatives. Always keep in mind that with mobile devices, not all formats of media are accepted.

A Few Tips to Get Started

Go mobile first. Mobile designs are friendly toward mobile devices, obviously, but if you’ve ever seen them on desktop computers, they tend to look pretty good there as well. The considerations of graphic size, loading speed, margins, and more can all be taken into account when you actually optimize your site for responsive, but we recommend that you adapt it from a mobile site to a desktop site, instead of the other way around. You may find the process to be far easier.

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