Web Designing: The Minimalist Approach

  Nik Oliva

Minimalist Approach

Minimalism is reducing your work to the essential and using less to do more. Expressions of minimalism span multiple disciplines, as well as other art forms such as painting and literature. For website designers, though, minimalism can be very intimidating and takes time to master.

Minimalist web designs are simple, basic and conservative. The perception of the viewer overrules the personal ideas of the designer. This doesn’t mean that creating a minimal design requires less effort and expertise than a traditional design.

After all, conveying the feeling of simplicity is the key. Understanding the laws of minimalist design and working within them are also necessary.

Here are some principles for a Minimalist Web Design:

Shades of Grey. Gray is requisite to minimalist design. Shades of grey are used for backgrounds, text, images and considerable all other elements, often combined with black and white or other colors. It can be also used as an accent, not just for typography or backgrounds.

Typography. Typography has the power to convey structural importance and will add a lot of personality to any site. The texts should make the design look professional. The creative use of font size, textures, headings, borders and paragraphs can make a lasting impression on readers.

Balance. Many websites have so much going on that it’s difficult for visitors to know what is most important to view. Simple websites have an advantage in that they can more effectively direct the viewer’s attention to the most important content of the page. The content needs to be broken down to what is absolutely essential.

Layout. one may assume that having a minimal design does imply a simple site structure, but this assumption is mistaken. Designing a usable, attractive minimal website takes creativity and imagination. We may see a well-executed minimal designs that are easy to navigate and visually good, but they are not naturally that way. Instead, a great amount of effort and creativity is required to pull off such a natural flow that seems effortless.

To sum it up, a Minimalist design comes in many forms, and as well often see the same form being repeated. In any case, minimalism can be beautiful and will be around for years to come, so learning some of its techniques can be indeed beneficial. Minimalism is reducing your work to the essential and using less to do more. And even if you’re not interested with minimalist style, the principles involved can help you simplify your designs, which is a good thing.